Do you remember the promise of radio consolidation back in 1996? The vision was to create cluster synergies that could get radio's share of total marketing dollars up to 10%.
The TNS projection, released yesterday, that radio's share of ad spending in 2008 would be up .7% to amount to 7.3% could be termed the official death knell for the false hopes raised a decade ago as radio went public and hocked stock with promises of new-found growth. Or, on the other hand, given the incredible growth of new media, perhaps it's a vote of confidence in our continued high cash flow biz that we are still holding our own.
I'll take a glass half full, anytime. (but, it would sure would have been very nice if I had been smart enough to unload those stocks in 1999...)
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 week ago