Monday, February 14, 2005

Valentine Stunts in Buffalo and New York City..

Kevin Carter (kcarter@radioandrecords.com) at R&R Street Talk Daily seems to have magnetic powers to pick up the craziest promotions..

Citadel Classic Rocker WGRF (97 Rock)/Buffalo put a unique spin onthose usual tired Valentine’s Day promotions with the help of notedpromotional envelope-pusher Paige Nienaber of C.P.R. PD JohnHager explains: “We contacted the Niagara Falls Air Force Base andfound out that Sgt. Greg Eich of Buffalo was passing through CampDrum, NY after a year in Germany on his way to Iraq. We contacted hisgirlfriend, Suzie Dyer, and told her that we would hook up a videoconference with him as a Valentine’s Day gift,” he tells ST Daily. [Cuegolf announcer voice: Unbeknownst to Suzie, the station flew Eich intoBuffalo, snuck him in the back door and stashed him in a production studio. And now, back to our riveting story....]

“The morning guys explained to Suzie that they were having‘technical difficulties’ getting the video feed to work, but were ableto hook up them up by phone for a few minutes,” Hagar says.

Finally, someone went to fetch an engineer. Hagar says, “He cameback in and said, ‘I couldn’t find the engineer — but I found thisguy.’ Greg walked in, and she freaked out!”

Bonus Love Epilogue: “Greg got down on one knee andproposed to Suzie — and she accepted!” says Hagar.

“All the localTV affiliates were here to cover it along with a crew from A&E, whowill be featuring this story soon.”

Like A Lost I Love Lucy Episode
Another outside-the-box Valentine’s Day promotion is unfolding aswe speak in New York, as WKTU morning maniacs Baltazar & Goumba Johnny present “Have Your Cake & Eat It Too.”

Here’s chief co-conspirator/Exec. Producer Mike Opelka: “We baked an eight-foot-tall wedding cake and filled it with five diamond pendants, 10 full-day spa certificates worth $1,250 each and a seven-day trip to the Brazilian Riviera!”

At 8am Valentine's day, in the front window of New York’s Planet Hollywood, a dozen crazed women, winners of an essay competition, will be turned loose on the cake to find the tiny numbered ring boxes inside “using only their hands and mouths,” Opelka tells ST Daily.

Enjoy the visual.

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