Sell Your New Music (really SELL it)

Kent Burkhart (http://www.kentburkhart.com/) recommends it:

Here is an image idea that works for a music station in any size market: “Once again, The ABC department store presents another new music special on WXXX. Here is Smith singing the YES SONG”. Here is the sales pitch to the ABC store client: This five second image spot runs four times a day 365 days a year (with one of your newly selected adds so that you do not violate your music list). This image spot ties in the ABC department store with something “new” for the listener “once again” continuity. This is an exclusive for the ABC store. Create an image rate package that is very expensive (a normal 30 second rate) because of its exclusive value. Prepare a special one page sales pitch with various art work to make the concept look valuable. I assure you that some retail client in your market will be ready to buy it!!!........