$10,000 Fugitive - rules and clues

It started in Ottawa last fall and now the "$10,000 Fugitive" contest appears to be spreading across Canada faster than the flu. Here's why and how, from the latest entry in Newfoundland: http://www.k-rock975.com/Contest.asp?ID=1

"THE 97-5 K-ROCK TEN THOUSAND DOLLAR FUGITIVE! IT COULD BE A WOMAN…OR A MAN. IT COULD BE ANYONE ... ANYWHERE...ANYTIME. THE FUGITIVE COULD BE NEXT TO YOU IN LINE...SERVING YOU LUNCH...THE FUGITIVE COULD BE A CO-WORKER...A FRIEND...A PASSER BY. LISTEN FOR CLUES WEEKDAYS AT 8AM...12 NOON...4PM ON 97-5 K-ROCK. WRITE THEM ALL DOWN. TO WIN THE BOUNTY, ASK EVERYONE YOU SEE THIS PRECISE QUESTION: ARE YOU THE 97-5 K-ROCK 10 THOUSAND DOLLAR FUGITIVE? FOLLOW THE CLUES CLOSELY...THEY WILL ASSIST YOU IN TRACKING DOWN THE FUGITVE'S LOCATION AND IDENITY! THE 97-5 K-ROCK’S TEN THOUSAND DOLLAR FUGITIVE BROUGHT TO YOU BY FOOD ON THE RUN’, RIGHT ACROSS FROM THE DELTA. A MEDITERRANEAN, ‘CAFETERIA STYLE’ RESTAURANT. BREAKFAST, LUNCH DINNER, EAT IN OR TAKE OUT."

And, what successful radio contest/stunt wouldn't have it's own chatroom/discussion board? http://www.thehot899fugitive.com/

Here are some shots of the winners in Edmonton: http://www.96x.ca/cgi-bin/photogallery/photo_display?c=73