Longest broadcast = 120 hours, not 110

From: http://www.rwonline.com/dailynews/one.php?id=6669

No World Record for DJ
Dave Plotkin won't be in the Guinness Book of World Records, at least not yet.
According to the AP, the 25-year-old college disc jockey in Florida who thought he had set a world record for the longest continuous radio broadcast apparently fell 10 hours short. He got the word from Guinness.

The broadcast was 110 hours, three minutes, broadcast on Rollins College's WPRK(FM) in January.

Guinness says a Sri Lankan man, Arulanantham Suresh Joachim, stayed on the air 120 hours in 2003, but its records had not been updated. According to AP, Guinness said it took a year and a half to complete the documentation and update its database.

Plotkin said the station has raised $17,000 so far and he hopes to shoot for 144 hours by next year. "It was the most fun I ever had," he said.