The attraction of a radio job for many of us was the fact that how we look doesn’t matter. It’s all about how you sound.
Unless you’re doing a live appearance or event.
It constantly surprises me how many personalities as they go outside the radio station to meet listeners need to be reminded that suddenly it’s even more important how you look.
Remember: you’re a STAR.
Dress like one.
It goes without saying, I hope, that you should always look neat when you get in front of the audience whether you’re broadcasting “live” from a farm show, a car dealer showroom or a high end fashion retailer.
DO match your attire to what would appear “natural yet high-end” for the place you are appearing AND always find a way to get your station logo and a name badge on your body somewhere.
You’ll probably be the only person who is being “paid” to be there.
Look like you're worth it.
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