Common flaws in both promo and commercial copy:
1. Trying to sell too many things, using…
2. Too many words, and
3. Little or no listener emotional involvement.
Fixing the quality of your radio station’s writing, and getting better results for your clients, is as simple as “1-2-3."
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
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