Common flaws in both promo and commercial copy:
1. Trying to sell too many things, using…
2. Too many words, and
3. Little or no listener emotional involvement.
Fixing the quality of your radio station’s writing, and getting better results for your clients, is as simple as “1-2-3."
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
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