Common flaws in both promo and commercial copy:
1. Trying to sell too many things, using…
2. Too many words, and
3. Little or no listener emotional involvement.
Fixing the quality of your radio station’s writing, and getting better results for your clients, is as simple as “1-2-3."
'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about w...
3 weeks ago