Now, We Have To DO It

I hate predicting ratings, and of course anyone who has done a budget projection has been there.  It's even scarier when the ratings researcher predicts that you're going to do well in the coming months.

Neilsen just did exactly that in releasing an overviews of April PPM data across 45 markets* using the full-week (Monday-Sunday 6 a.m.-midnight) daypart and audience shares for listeners aged 6 and older.

Country is poised to improve upon its record-setting summer of 2013, when it saw its best audience share numbers in PPM. The format’s April results of 8.1 (for listeners aged 6+), 9.9 (18-34) and 7.9 (25-54) are well ahead of where it stood at this time last year and, in some cases, are just a few 10ths of a share-point away from matching those records set in the middle of last summer. 

The next few months will tell if 2014 will be another ‘Country summer’ on the radio.

Well, the heat is on.  There ain't nothing left to it but to DO it!