Another acronym:
Context
Human Emotion & Story
On-Demand
Prioritize Adaptive Experimentation
Social Impact
- Jerry Wind, the Lauder Professor of Marketing at the Wharton School
7 years ago
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Radio Programming Ideas For Personalities and Programmers, Especially Country Radio Broadcasters.
My Blog List
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'WILL RADIO BE PUSHED OUT OF THE CONNECTED CAR?" IS THE WRONG QUESTION FOR BROADCASTERS TO ASK - A recent A&O&B Facebook post from Jaye got quite a bit of attention. It concerned a story by the Las Vegas Review-Journal’s Todd Prince speculating about ...
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This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
9 years ago
Blog Archive
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2014
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May
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- How Are Your CHOPS?
- How Would Wharton Rate Your Radio Station?
- Does This Look Like A Format That's About To Fragm...
- Bye Bye P-1 Report, Hello Cluster Analysis "Junkies"
- My (Bad) Judgment Is Showing
- The Format's Up, But You Went Down
- Now, We Have To DO It
- Making "Bad" 6% Less So
- The Canary Has A Name
- If You Don’t Have A Producer, You Do Have One: YOU
- Your New Fall Season
- “Bullish on the Stick”
- The Basic Basics
- Make Your Opinion Known Now
- Minding Your "V's" And "H's"
- Horizontals And Verticals
- Radio Was Easier
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May
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1 comment:
The Wharton School at the University of Pennsylvania, through its Future of Advertising Program, has jumpstarted thought leadership around that preparation with its “Advertising” 2020 project. It’s an ongoing effort to cull the expertise and perspectives from hundreds of academics, consultants, agency heads and marketing practitioners around what advertising could and should look like in the future.
To add dimension to the project, the Forbes CMO Network recently collaborated with Catharine Hays, executive director of the Wharton Future of Advertising Program, and Dr. Jerry Wind, the Lauder Professor and professor of marketing at Wharton, to gather together in one room CMOs from disparate industries to tackle the issues facing them now—as well as those on the horizon
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