How Would Wharton Rate Your Radio Station?

I have become addicted to The Wharton School Of Business Future Of Advertising web pages and recommend you click around the many links and quotes offered, for example, at this one.

The faculty watched the Super Bowl and Tweeted their reactions to all of the ads making use of a rating system they term RAVES.

Relevance/Respect
Actionable
Valued
Experience
Surprise/Story

Now, it's your turn.

How does everything you do in generating RAVES?