Anne Silberman writes:
Since I've been out of radio for a few years, and
have lived all across the country since 2010, I've had a chance to talk
to many people, casually, about their relationship with their favorite
radio stations.
These conversations happened out of the blue and quite
naturally (usually when I mentioned what I used to do for a living) but
they've added up to something meaningful for me. When I was on the air,
it was natural for me to think of the listeners as a collective. A group
who were fans of the music on the station. I had a job to do and it
was nice knowing that there were folks out there listening. While I was
rarely a "big personality" on the station, I did some promotions and
appearances, and did my best to be kind and respectful of the listeners
who showed up to get a bumper sticker and say "hi". But, perhaps I
always kept my emotional distance from them.
Since I've been off
of the air and living down from the clouds, I have been able to witness
the loyalty of the listener from afar. What has struck me most is how
people truly identify with a station.
I see the looks of pride in their
faces, when they mention a particular morning-show host or the music
programmed. This happens whether the person is a fan of Country music,
pop or adult alternative.
They mention their station, and a 'secret
smile' appears on their face - like they are having a special memory,
that makes them feel 'at one' with a larger force. They go "inside of
themselves", for a second, and then come back to the conversation. What
is it about radio that makes such an intimate connection with people?
The voices and music enter their heads and mingle with their own world
and thoughts in a way that TV or the Internet doesn't seem to do. Even
today, with the on-air product, so pre-packaged in many ways, it still
happens. These people have formed a real relationship with their radio
friends and when one of them is suddenly gone, they feel a real loss.
In
Harrisburg, PA, where I grew up, a friend still talked about a DJ who
had been fired from a Christian station a year ago. This can't be taken
lightly.
Maybe, as a kid, I used to have that secret smile, too,
when I thought of WKBO, the station I grew up with.
30 years later, I
can still remember all of the names of the DJs on that station AND their
day parts! "Alexander in the Morning", "Slim Jim Buchannan", "John St.
John" and "Big Jim Roberts" were as much a part of my teenage years as
my friends and their cars.
Probably got into radio because just
listening to it made me feel like I was part of something great.
It
makes me so sad when I tune into a station and I hear listless
voice-tracking and generic promos and station IDs. If the Program
directors and corporate-controlled programmers could only see the faces
of the people, as they were describing the station, I think the world
would be a better place. 27 seconds to talk up a record might not be
enough to connect!
I just wanted to write this to somebody who'd understand. Thanks, Jaye, for letting me vent.
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Thanks!
7 years ago
2 comments:
The overall job of the radio disc jockey has seen an increasing number of changes in the past 15 years, with technology and consolidation as the primary factors. Add to this the increasing influence of hedge funds and centralized corporate ownership, a retreat from localism, continued downsizing of personnel, the ever-threatening potential for further consolidation, the invasion of digital, the steady and stable growth of satellite radio and the relentless tsunami of internet radio — and traditional (or “terrestrial”) radio might find itself in a fight for its very existence.
It was less than one generation ago when, if you had a question or idea to make your radio station better, you simply went down the hall and knocked on the door of the program director, or on the door next to it where the owner or GM of the station might be found. Today, there could be four or five stations in the same building as yours, the PD could be in another city or even another state, and the corporate office could be clear across the country.
Curious... I'm wondering if you're endorsing this train of thought or if your merely patronizing those who you have "consulted" out of a job they loved.
You can't live on both sides of the fence Jaye.
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