NPR Digital Editorial Director Todd Mundt's post about the secret sauce that makes a great call-in radio show includes this Russ Gossett graphic, which is worth a million words.
One of the above per quarter hour on the air, preceded by an engaging social setup asking for interaction online is certain to make you stickier.
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
4 days ago