Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
1 week ago