Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
COUNTRY’S TWO YEAR SUMMER SLIDE: YOU MAY BE SURPRISED AT THE BACKSTORY - Quick: What’s down but up at the same time? Answer: Country this summer. AQH up, share of pie down. Country’s strongest months still hap...
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