Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
Keep Summer Listeners Coming Back: 5 Retail Tactics For Your Station - “Summer vacation" - who doesn't think *that* sounds like a good idea? Just don’t start too soon if you’re in radio - and especially if you're in Country R...
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