Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
Little Big Town Turn The Lights On - LBT released their album, Pain Killer, this week. Anchored by their current Top 10 hit, “Day Drinking,” the album boasts several key life-affirming tracks...
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