Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
Expecting the Unexpected: Preparing Now to Manage a Future Crisis - The past few weeks have provided strong reminders that PR disasters happen. Simply opening Facebook these days should provide you sufficient encouragement...
2 weeks ago