Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
What is Your Mobile Strategy? - *You can’t ignore this freight train. Your radio station must be active on the most used device, with the most personal impact, and an increasing role in ...
2 weeks ago