Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
This Applies to Programming Too! - If you are a Programmer Director, air talent, or anyone who interacts with clients, event partners and listeners, you need to pay attention to the “Sales ...
1 week ago