Nielsen: A Multi-Mix Media Approach Drives New Product Awareness
Nielsen’s Global New Product Report.
However, there is one more "screen" which radio can use which makes our content much more effective than even that 40%.
It's the one in your listener's mind.
Add both emotional and visual language to everything you do on air and online to increase your impact.
Remembering the Great Dan Daniel: Six Principles Behind the Success of One of America's Premiere Air Talents - *Dan Daniel was one of the great air talents in America, being a standout in New York City for 42-plus years before he passed last week all too soon at 81...
3 days ago