Friday, October 14, 2011

N. O. E. S. L. W. S. T. M. S.

"Using 'commercial-free' verbiage is equal to saying 10-12 minutes of every hour of your station's product is worthless," says Jim Kirkland in

Jim should look at our product from a listener and not just a media buyer perspective.

No doubt that our commercial time is worth a lot more than we normally manage to get paid for it, but there’s a reason why online streaming ads have to be :20 seconds or less and extremely engaging.

The future of media is moving to end user control and those buttons on their radio have always given them the power to avoid anything they don’t feel is worth the time.

Meanwhile, even the AAA confirms that the best bet is not to change stations while driving since even that, they infer, occasionally contributes to distracted driving.

OK, I'll stop now, after one final "No One Ever Said Life Was Supposed to Make Sense."

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