- Radio takes 15.6% of a consumer’s media day but, even under the rosiest analysis, its share of advertising dollars is just 11%.
- Only 3.17% of RBR readers say “in the new digital environment, the main competition for local Television is newspaper and just 5.13% think radio’s main competition is newspaper. If so, how come we still let them bill a third of all media ad dollars in many markets?
THIS BLOG HAS MOVED TO ... - ...the A&O&B website. Link to all our blogs and articles - new and old - here Link to the A&O&B homepage here Thanks!
4 months ago