- Radio takes 15.6% of a consumer’s media day but, even under the rosiest analysis, its share of advertising dollars is just 11%.
- Only 3.17% of RBR readers say “in the new digital environment, the main competition for local Television is newspaper and just 5.13% think radio’s main competition is newspaper. If so, how come we still let them bill a third of all media ad dollars in many markets?
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1 month ago