Last week's New Yorker offers a wonderfully-flattering in-depth profile of the woman who may have changed that course for us, Taylor Swift. Writer Lizzie Widdicombe makes it clear that Taylor wasn't trying to do anything so calculated as target the nation's next very, very large emerging generation of country fans - today's teen age girls and 18-28 females - in the article titled "You Belong With Me: How Taylor Swift made teen angst into a business empire." She's just being herself.
For those of us who hope to remain relevant from a perspective of several decades older, clearly we have some learning to do and even the descriptive phrases Widdicombe uses provide a list of traits not normal to an X'er or Boomer that we need to incorporate as we work to hold not only the Swift generation, as their values impact the entire culture.
- Radiates unjaded sincerity no matter how contrived the situation
- Writes her own material
- Like Dolly Parton, writes autobiographical story songs that relate to her target audience
- In the Internet era, (that) is also a clever marketing device
- Doesn’t drink or go to clubs. More "wholesome" than her parents' generation was at her age
- Emotional and personal in universal ways
- Her mother and father remain a big part of her life
- Spends most of her off time with band members, friends, and family
- Approaches her career with the seriousness of a C.E.O