I wish I could take credit for it, but I can send you to the blog of a guy who earns the right to wear it: Dublin-based on air legendary (on two continents + the cash-strapped island that is Ireland too) whiz kid, free E-zene writer and consummate blogger, Brian McColl.
If you can't actually get your hands on one, you can at least DO what it says, content break after content break.
That way, you'll become so rich you can afford to buy one of them.
A final note: "coming up, the latest from, available in stores" et al does not hook and a list of three songs/artists you'll be playing in the next ten minutes is not a tease.
Surely you can do better than that!
LES WAAS: MORE THAN JUST THE MISTER SOFTEE JINGLE CREATOR: His Thoughts on Today's Ads Plus Three Take-Aways For Better Creative - Like most of us in the business, you have my attention when you start talking about "creative" and about the people behind the work. So it was predictable ...
6 days ago