There's no doubt that country radio is playing catchup in this fast-emerging social economy as new "do and don't" lists seem to appear almost daily.
It's easy to mistake all this sharing and blogging as absolutes instead of what it really is, an ongoing dialog where new rules are constantly trumping old ones.
In that light, allow me to toss in the possibility that Jessica is "86% right" in our very enlightening exchange.
Two things she suggested raised caution flags for me.
- Videos of the morning show (unless its compelling) can be an issue I'd try not to do. Of course, if it's truly incredible, there's nothing like Facebook to take something absolutely worldwide, but "broadcast" sparingly in social media, and engage generously. Don't find yourself with two million "likes" for all the wrong reasons, none of which grow your radio audience locally.
- DO NOT update "Status" hourly on Facebook. It is self defeating. You won't make your target's news feed, since over posting drives down your score. If you want to post hourly or more often on Twitter, that's fine, since it usually leads to nothing.
Sadly, most of the online content produced by the average radio station doesn't compete very successfully outside their current, small, group of 'friends.'
It's not that "less is more," it's that better is better.