Yes, that is thousands of shoes covering the Idaho Capitol's steps.
Yes, that is a WOW 104.3 banner on the left and right pedestals.
Dan Matthews of WOW 104.3 blogs that they were only able to put about one-third of the shoes collected as the station teamed up with the Boise Rescue Mission and Rosendahl Foot And Shoe Center.
Peak Broadcasting Boise and their listeners teamed up with the Boise Rescue Mission and Rosendahl Foot And Shoe Center, donating thousands of shoes to help keep local families warm this winter.
Pity the poor promotion staff who had to lay the shoes out for the great media event/photo op .. and then had to pack them all back up for distribution to the needy!
Make it Matter On-Air and On Social! - You have approximately 15 seconds to make a first impression. That is just as true in radio as it is in real life. The amount of time you are granted af...
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