Yes, that is thousands of shoes covering the Idaho Capitol's steps.
Yes, that is a WOW 104.3 banner on the left and right pedestals.
Dan Matthews of WOW 104.3 blogs that they were only able to put about one-third of the shoes collected as the station teamed up with the Boise Rescue Mission and Rosendahl Foot And Shoe Center.
Peak Broadcasting Boise and their listeners teamed up with the Boise Rescue Mission and Rosendahl Foot And Shoe Center, donating thousands of shoes to help keep local families warm this winter.
Pity the poor promotion staff who had to lay the shoes out for the great media event/photo op .. and then had to pack them all back up for distribution to the needy!
2 DAYS + 400 CREATIVES: Highlights from Morning Show Boot Camp 27 - What if you could spend two days sharing ideas with hundreds of extremely creative, self-motivated, often fearless radio talent and executives bent on succ...
4 days ago