Friday, March 27, 2009

Which Is More Important: Content? Or, Distribution?

Yes, I know that the answer 'should' be that you can't succeed without both, but here's a situation we're going to see more and more:

In an era where every dollar counts, two of Journal’s four Boise stations are no longer streaming. GM Bob Rosenthal says savings could go to keep a part-timer. Plus there's not just not much revenue from in-stream ads.

I hate to see it, of course, but if that's the only choice, I'd say Rosenthal is doing the same thing I'd be doing. What's the point of streaming if you can't offer local, immediate content as as result of the costs.


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