What if, in just a few years, there's no longer any old media, new media, interactive media, mobile media, out-of-home-media, at work media, in home media, but just local media leveraging all their brands and platforms for ownership of the mental real estate?
A tough economy is almost always the delivery room for new amalgamations, some of which become wildly successful, while others fail.
What if today wasn't the end of media as we know it, but a new beginning?
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4 months ago