What if, in just a few years, there's no longer any old media, new media, interactive media, mobile media, out-of-home-media, at work media, in home media, but just local media leveraging all their brands and platforms for ownership of the mental real estate?
A tough economy is almost always the delivery room for new amalgamations, some of which become wildly successful, while others fail.
What if today wasn't the end of media as we know it, but a new beginning?
Satisfaction and Switching - Listener Hot and Cold Buttons and the Impact of Switchers - Two of the many topics we track in Roadmap – A&O&B’s annual "state of country" online perceptual study – are country listeners' 1) degree of station sati...
4 days ago