"Everything Sucks Huge" or "The Recession Ain't Getting Me Down"?

Virgin Mobile Canada has created a mood meter that goes from red to green and the five-stage color-coded system shows that – this week – young Canadians are on Yellow Alert ("Sorta' Freaking Out Right Now"), which means:

- Biting nails - 72% are anxious about their future
- Brand disloyalty - 41% have given up a brand they love
- Show me the value! - 52% are open to trying value brands
- Chic-onomics - 88% have changed their shopping habits
- Recessionistas - 42% are making "noticeable sacrifices"
- Unemployment - 42% fear being unemployed
- Politics - 57% say they don't believe a change in government would change anything
- The Simple Life - 75% want a simpler life.

The Mood Meter looks exclusively at the impact the recession is having on young people's (17-35s) lives, how they're feeling about the state of the economy and what the recession means to them. It's also a barometer of their thoughts and shopping habits, as well as their feelings on how brands are behaving.

Thanks to Broadcast Dialogue for the tip!