WOLF/Syracuse Shows How It's Done

Want some extra visibility at a concert?

• Involve fans and give them center stage to express themselves.
• Help the artist over-achieve their aspirations for the show.

"I have to let you know what happened at the Sugarland concert tonight in Essex Junction, VT. I was in the front row of the pit and held up a sign that said, "Thank you for making last night INCREDIBLE! The Little Miss Project." In between songs Jennifer read my sign, did a double take and then said, "no, thank you for making last night incredible!"

Click to watch the magic.

She then told the entire crowd what we did last night in Syracuse and how we surprised them with the biggest "Little Miss Project" to date. She said that it was heartwarming and incredible. Kristian turned to me and covered his heart and said 'thank you.' Jennifer said thank you for doing that for us. Then Valerie, Sugarland's Videographer came over and asked if we were the fans that did the project with WOLF. I said yes and she went on raving about it. She said that she was very moved by it. 

Just thought I would share 
Thanks for helping us pull this off. It was absolutely incredible!!!"
 -- Amy Stephenson

"Of all the years in Radio this has to be one of the BEST radio promotions I have ever been part of." -- Skip Clark, Program Director/On Air, New Country WOLF 105.1 & 96.7

Let's Change The Name Of The Format From "Country" To "Steam Punk"

Watch this video (click) and see if you don't agree with Jennifer Nettles and Kristian Bush that their vision of "Steam Punk" sounds a lot like what you're trying to do on the radio each day.

Nettles told Billboard that "The Incredible Machine" --both the album and their forthcoming tour -- take inspiration from the "steampunk movement," , a branch of science fiction that imagines a world where humans evolved intellectually, but technology remained set in Victorian times. "I describe it emotionally as bungee jumping and eating chocolate cake," she says. "It's terrifying and gratifying, all at the same time."

Sugarland is set to launch its U.S. tour, beginning on April 23 at Primm, Nevada's Star of the Desert Arena. A few festival dates such as Stage Coach (April 24,) Country Thunder (July 23) in Twin Lakes, Wisconsin and Country Jam (July 24) in Eau Claire, Wisconsin are peppered throughout the itinerary, with headlining shows at arenas and amphitheaters filling out the schedule.