Your assignment, should you choose to accept it:
- Listen critically at all hours and every day of the week and ask yourself how well your station lives up to these listener expectations.
- Finally, does your radio station do so in unique ways and all your analog and digital media channels that belong exclusively to your brand and not to every radio station in your area?
We all know what the audience wants and expects.
The key is executing it better and more consistently than our proliferating competition.