Yesterday's list of 16 metrics A&O&B encourages you to track consistently (Programming By The Numbers) is completely overwhelming.
So, try this: put a different one of them on your day planner every other workday.
Give yourself 30 minutes the first day to update the stats on that area of your responsibilities. Set up a once-monthly meeting with anyone else who is responsible for that area. Have them track the numbers and bring them in writing to this meeting to distribute with everyone.
Don't allow it to go longer than a half hour. Look at the metrics for that one thing compared to the last few months of both your radio station and your competition.
If you're trending up, bettering the folks across the street, give pats on the back all around, award rewards and set up the next update on that one measure one month from today. The better you're doing, the fewer meetings for all.
If you're not doing as well as you'd like on that set of stats, encourage everyone who has anything to do with it to spend some time later today thinking about what we could do to improve.
Set up a one hour meeting tomorrow to brainstorm, evaluate and prioritize all of the ideas you can generate. Save the last ten minutes of the meeting to assign duties.
At the next full staff meeting report to everyone on the issue and what needs to be done by the whole team to fix it.
Get back together next month and repeat.
Do what W. Edwards Deming recommended.
If you don't know who he is, it's time to start reading.
Or, reach out. A&O&B will help adapt his principles to your specific situation.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
2 months ago