“Jobs on the programming side of radio will continue to be eliminated,” Mason correctly predicted back then. “For every position eliminated in programming this year, there will be three added in sales.”
Now that programmatic buying and selling is emerging, eliminating reps while making media sales more transactional and less seller-driven, I am reminded of an anonymous comment I got after that post from 18 years ago:
"…any medium which requires more effort to sell than to create is headed for a future no better than slimy posters on the brick wall of public consciousness."
I greatly respect Mason’s smarts and proven track record over the years since that Conclave speech, but I have always wished I knew who “anonymous” was.
That person may have been the smartest of us all.
Their comment remains true, now than ever.