I owe a big apology to Bruce Shindler and the Promotion Team at Mercury.
In my haste to look for an example for programmers which may be contributing to the core listener complaints of too much repetition in today's blog, I was sloppy in my wording and too flip when I wrote: “Of course, we all wish the very talented Scotty well, but the fact that it took 48 weeks to find out that a tune isn't going to be a hit simply has to contribute to repetition complaints from listeners. Pity the poor station which added it early, convinced that it was a hit and now their listeners are left wondering why it's not being played anymore.”
The fact is that Scotty was A&O&B's AccuTest ranked #7, having been in our recommended power rotation for seven weeks. I knew that out clients are aware of that, but I neglected to mention it on the offending blog post which led a reader to believe that I don't think it's a hit.
CJJR.Vancouver PD Mark Patric emailed to correct me on my overstatements: "I say country radio programmers are the reason why it took 48 weeks to chart. And I'm one of those programmers. I came on board very late and I wish now I came on board much sooner. This is a super strong song. I think country fans (radio listeners) love Scotty more than Program Directors and Music Directors do. 'See You Tonight' will be a power gold for many years I believe."
I wish I had said that. And, I wish I had run my thoughts in advance by Shindler and my partners at A&O&B.
My sole goal was to point to how chart competition can contribute to repetition issues.
I was not trying to say anything negative about Scotty, Billy Currington as artists, their latest tunes or the promotion team behind them.
For failing to make that crystal clear in my blog yesterday, I am sorry and I apologize.
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1 year ago