NEIL HAISLOP's NASHVILLE IQ © July 25, 2012:
TODAY SHOW TAPS CARRIE UNDERWOOD FOR SUMMER CONCERTS
Carrie Underwood will perform on the Today Show Summer Concert Series this August as the morning show plans a full week of outdoor concerts following the 2012 Summer Olympics. Carrie's concert in Rockefeller Plaza is set for Wednesday, August 15.
Among her hits, Carrie's set will also include the title track and new single "Blown Away" from her fourth album. "Blown Away," the single, has sales approaching quarter of a million and was written by Josh Kear and Chris Tompkins who also co-penned her smash hit, "Before He Cheats."
They've got us, don't they? Damned if we do, and damned if we don't.
There are at least four or five terrific morning shows competing with radio very aggressively and creatively in your local market, of course, (and they really cut into our "at home" usage because they do big things radio is very often not doing).
It's not smart to ignore it when our biggest stars show up on competing channels, and yet it's equally dumb to promote turning them on at the same time, thus reminding your listener that there's something better they can enjoy right now.
I don't blame the music community for making the most of every promotional opportunity open to them.
We need to go where the audience is and ignoring anything they care about would be fatal.
What are you doing tomorrow morning to TOP all of the competition for their time and attention?