I love this correlation, since it could help a strong sales manager stop a problem in advance. Is your top biller taking up so much inventory to get to their goal that they are sucking the air out of the room for all the other sales people?
Other measures it would be nice to track as well:
- For the program director. Is there any correlation between the number of air check sessions you do with your air personalities and their ratings? If, the more you meet with them, the lower they go, something's seriously wrong.
- For the music director. What percentage of "stiffs" vs "hits" did you add? How many songs do you end up dropping each month vs the number which end up testing very well with your listeners?
- For the air personality. Is there a relationship between the length of time you open the microphone and audience loss/retention data? (PPM has made tracking this quite possible)
“You can’t control what you can’t measure” - Tom De Marco