I came across Erik Qualman's You Tube video "Social Media Revolution" (click to watch the original) a year ago when the hardcover edition of his book debuted. That was 1.9 millions views ago.
To say "I bought it" would be an understatement. I bought the book, the concept, the statistics, the view of media.
If you did too, you'll want to "refresh" it all with Erik's new version of it. (if you watch only one of the two, this is THE one)
Even better: he provides his sources for all of the new data points.
Formats with the Most Momentum Entering 2017: Questions to Ask As You Survey the Competitive Landscape - Towards the end of each year, Nielsen releases its Top Audio Trends report which lists the 10 leading formats in terms of share for the past January throu...
1 week ago