New York Magazine is celebrating its 40th anniversary in the latest edition by listing many 'bests' that are fun and memorable. My personal fav: their picks for the best ads. There's a lesson in marketing, buzz, relevance and content in every one of them. Turn on your popup blocker before clicking, but watching these wonderful messages is well worth the time.1. “Fast-Paced World”
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CLIENT: Federal Express
AGENCY: Ally & Gargano, 1981
2. “Big Fluffy Bun”
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CLIENT: Wendy’s
AGENCY: Dancer, Fitzgerald, Sample, 1984
3. “Mama Mia”
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CLIENT: Alka-Seltzer
AGENCY: Doyle Dane Bernbach, 1970
4. “Funeral”
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CLIENT: Volkswagen
AGENCY: Doyle Dane Bernbach, 1969
As New York's review of one of the best spots, American Tourister's 1970 'Gorilla,' says, great advertising: "...engages, entertains, and sells.”
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