Everyone Knows Wendy Lynn's Goals

They are posted on the PD of Townsquare Media-owned WYRK's office door.

No wonder the station's ratings have hit all-time highs in 2012.

How close to having 8% of your metro's total population, 33% of your total persons weekly cume, do you have in your database?

Maybe it's time for a poster on your door too?

Plan Now To Have A Hot Summer And Strong Fall

1. PROGRAM DIRECTOR PERSONAL
Goals:
- Demonstrating the knowledge and management skills necessary to run the Department
- Using the available tools and strategies, creating the plan to get ... to the next level
- Using interpersonal skills to create the passion and winning attitude among staff
- Train XXX to handle Asst PD (and XXX) to handle Music responsibilities

2. TO SHARE WITH THE AIR STAFF
Goals:
- Focus all talent with regular one on one aircheck sessions (Full & Part-time)
- Concentrate on Morning show:
- Continue thinking "out of the box"
- Focus, focus, focus
- Get "XXX" (YOU KNOW WHO!) more "in the game" (or explore options)
- Keep "high profile" in media (Goal: at least 1 media coverage event monthly)

- Build Afternoon show profile:
- Take the show out on the streets occasionally
- Become more "listener driven"
- More "stunts" to get people talking

- Have all personalities know, understand and sign job descriptions
- Airstaff meeting at least 1x monthly

3. BUDGETS/BONUSES
Goals:
- Review budget projections for possible areas of savings
- Develop personality bonus structure

4. PROMOTIONAL FORECASTING
Goals:
- Keep "ahead of the game" by advance planning
- Topical promotions:
Memorial Day, Flag Day, Canada Day, July 4th, etc
- Work with Promotions Dept. on Email/Social Network Attacks:
- Up to twice a month, then once a week, then daily with quality appointments
- Use viral ideas to build TSL (and maybe pick up a little more cume too!) through creative contesting
- Get Midday "at work" TSL/TSE up to at least X:XX through increased occasions
- Share Rating into the low X.0's (be realistic) by the end of 4th Qtr. looking towards an incredibly "hot" Summer as the lever (outline what it would take to do this in terms of AQH and Cume growth)
- Increase "In Your Face" marketing
- Work with promotions, consultant and researcher to develop the "Listener Advisory Board," online, etc - research projects

5. STAY FRESH
Goals:
- Use creative Promo and Liners to continue to position ourselves as fresh, creative and surprising
- Have the plan already in place for when the competition counters the position, use two and three stage thinking when developing any image campaign. Expect them to defend. Have contingencies ready.
- Check budgets for implementing the spring and fall campaign
- Keep sweepers Hip, Hot, Local, Topical, Fun, Self-Deprecating, Never Hype
- Stay focused on original strategy

6. SPECIAL PROGRAMMING
Goals:
- Continue to create exciting weekend programming (2 to 3 per month)
- Brainstorm to build daypart programming that is in synch with the strategy or replace dated elements (or whatever) with the normal format. Is special programming driving the audience you need to succeed?
- more produced on the air
- develop "reason to be there" events

7. CUME/TSL MATRIX
Goals:
- Develop CUME/TSL Matrix to track progress
- Cross reference with on-air/outside promotions to determine which were "hot buttons"

8. CONSULTANT VISITS
Goals:
- Schedule at least one visit to town by Jaye Albright or Mike O’Malley during 3rd Qtr.
- Discuss strategies to reach next level
- Include air staff in a meeting with (try to get one on one time with as much of the staff as possible)

9. BRAG
Goals:
- Let A&O know both when you need ideas and when you hit home runs
- Press releases to local media and the trades