So Much Great Data Your Head May Hurt

If you subscribe to Billboard Magazine, go to your June 1, 2013 edition and open it to the double truck full page of infographics ("Two Screens, One Broadcast") integrating stats from Nielsen minute by minute TV ratings and Attensity Media social media numbers created by social/streaming charts manager William Gruger after TV broadcast of the Billboard Music Awards.

Here's just a piece of it:

The red line is the estimated number of viewers in each minute in millions.  The dips are commercial breaks.  Right in the middle of the chart is 8:58 when Taylor Swift performed "22" and the next peak after that is Kacey Musgraves doing "Merry Go Round."

The black dots above the blue chart are the high points of the number of Tweets in thousands.

Ponder these questions:

• Does the content drive the social activity?  
• Does the social activity drive usage?

Both.

Does this have anything to do with your radio show?

Yes.

Workday Radio = Very Strong In Los Angeles

SCBA shares good news for radio from Scarborough Research’s Los Angeles syndicated local market database and Arbitron’s PPM ratings data for October-November 2008:

Adults 18-34: 92.5% listen to the radio at work, Monday-Friday, 5 a.m.-8 p.m., compared to the 42.8% who watch primetime TV on any of the five networks, Monday-Saturday, 8-11 p.m., and Sunday, 7-11 p.m.

Adults 25-54: 94.5% listen to the radio, while 49.4% watch primetime network TV.

Adults 18+ who work full- or part-time in L.A., 94.7% listen to the radio during work hours, and 51% seek out primetime network TV shows.

Scarborough is a joint venture between Arbitron and the Nielsen Company

ABC Rules Wednesday Night TV, Thanks To CMA Awards

Overall, ABC averaged a 9.7 rating/15 share for the night, thumping the 7.1/11 for second place CBS. FOX was third with a 5.2/7, followed by the 4.2/7 for NBC. The CW trailed with a 1.9/3.

Among adults 18-49, ABC won easily with a 5.0 rating in the key demographic. CBS and FOX tied for second with a 2.9 rating, leaving NBC's 1.8 rating and The CW's 1.4 rating bringing up the rear.

ABC's CMA coverage swept the night, starting with a 9.5/15 in the 8 p.m. hour. FOX finished second with the 6.5/10 for "Bones." CBS' "The New Adventures of Old Christine" and "Gary Unmarried" averaged a 4.5/7, topping the 3.4/5 for NBC's "Knight Rider." The CW's "America's Next Top Model" was fifth overall, but beat "Knight Rider" in the 18-49 demo.

At 9 p.m. the CMAs gave ABC a 10.0/15, edging the 9.3/14 for "Criminal Minds" on CBS. FOX was third with a repeat of "House," which outdid the 3.8/6 for "Life" on NBC. "Stylista" lost more than half of its lead-in and had a 1.3/2 for The CW.

The CMAs closed with a 9.5/15 for NBC. CBS was second with the 7.6/12 for "CSI: NY," leaving NBC's "Law & Order" in third.

ZapToIt's Ratings information is taken from fast national data, which includes live and same-day DVR viewing. All numbers are preliminary and subject to change.