There are two kinds of consulting clients and A&O&B has our share of both, thankfully.
1. Those who are aggressive and always want to know the latest tactics and strategies that will help them gain an "unfair/stealth" advantage over their competition.
2. Management who does a great job selling marketing to others but believes radio is a terrific marketing medium which doesn't require any money be spent on external marketing beyond the "free" word of mouth that can be created by great over-the-air content and social media.
We love them both and have hundreds of case studies where both groups have been very successful doing things "their way."
Both #1 and #2 tend to believe that everyone else in broadcasting is like them. #1 always wants to know what secret things their competition did to make their numbers rise and #2 tends to deny that anyone else spends the kind of money that marketing can take.
I hope both of them saw this:
So, many thanks to the highest court in the land for their decision last week.
It's great to know that calling someone and inviting them to try a new radio station is not the same as attempting to sell them anything.
As a bonus, we now have legal proof for those #2's among us that their competitive managers at the Rotary Club who deny ever doing it may not be telling them the whole truth.
(Now, if only Canada's regulators would come to a similar conclusion.
I won't hold my breath...)
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5 months ago