Thursday, October 30, 2014

Are You Still Programming Like It Was 2008?

For eight years nearly a hundred A&O&B clients have participated in the annual online "Roadmap" study, tracking trends in music, tech, non-music elements and other aspects of usage and images.

The attitudes change every year.  For example, just seven years ago the average listener ranked country leadership and giving away big contest prizes as the #1 and #2 reasons to pick a favorite.  Music quantity out-rated music quality.

Eight months ago, when we tabbed the 2014 results, the most important parameters in choosing a favorite changed radically:

Is your emphasis on key images outdated?

If you're still trying to bribe listeners with prizes and music quantity promises, you may be out of synch with today's audience, which now wants the best songs, more fun, friendly authenticity and good vibes compared to what they did just a few years ago.

1 comment:

Rik Mikals said...

My favorite new blog from you Jaye --- 100% correct on how the audience perceives us now --- excellent