"Simply put, the concept of mass media has ended. It is less clear what will replace it and how advertising will play a role. What was once a matter of big media companies handing out content when and where it was most advantageous has morphed into a lengthy menu of à la carte options, with consumers deciding when, where and how they see, hear or read their selections. For users of media, this opening of the floodgates may well create information and entertainment nirvana. But, for advertisers, what was once the fairly easy job of planning and buying across a handful of options has turned into a Rubik’s Cube of twisting and turning possibilities... News remains an important part of what was once simply called radio. In many ways, indeed, the tradition of listening to the news — aural transmission is the original way people got news — is among the most enduring. But the radio business is undergoing no less of a revolution than any other part of media. The audience is fragmenting across new listening platforms. The revenue models are unclear, and which technology will emerge is uncertain."
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9 months ago