“I’m sure they indicated to Pepsi that they had a right to do this, full well knowing they do not have the right,” Corgan told Billboard.com, adding that the soda promotion “crosses the Rubicon. You’re going to see more of this playing fast and loose with the rules, hoping they don’t get caught. At face value, it’s not a huge deal. But in terms of precedent, it is, because there will be much more of this coming.”
Read the Rolling Stone interview
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