No matter how big your station, you only have one listener

YOU KNOW I HATE 'THE EDITORIAL WE' AND ENCOURAGE USE OF SINGULAR PRONOUNS SO THAT YOUR LISTENER KNOWS YOU ARE TALKING ONE TO ONE.

Now, I have some research to back that up! So, watch out.. I'm truly dangerous NOW, equipped with some stats, from: www.BROADCASTDIALOGUE.com

"The Broadcast Research Council meeting’s focus at this month’s Toronto gathering was radio – specifically, how radio ads affect consumers.

"The Radio Ad Effectiveness Lab’s aim was to learn more about how to make radio advertising more effective. One piece of the “how? question of doing better radio spots is to speak to the individual, and not to a mass audience. And they need to be compatible with their surroundings; effective radio ads must be just as targeted as the programming wherein they’re placed."

For a look at the full report, click:
http://radioadlab.org/library/rael_personal_relevance.pdf.