Larry Rosin: What To Watch For On Election Night

It has been amazing to witness the growth of Edison Media Research, first as a radio research company and now as the provider of all exit polling for the networks at national elections.

Larry just sent out an email doing a bit of well-deserved bragging: "This year, ABC, CBS, CNN, Fox, NBC and the Associated Press selected Edison to conduct the 2004 National Election Exit Poll (you can read more about it here.) As you sit down to watch or listen to election returns roll in next Tuesday evening, we at Edison Media Research will have already been at work for many hours collecting Exit Poll information and helping all the major television networks prepare their projections of the outcome. Here are some things to keep in mind as you watch, and to help make you the smartest person in the room at your Election Night party."

Read "What to Watch for on Election Night"