STRATA surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing. 65% said they plan to use "the same or more" spot radio in the coming months. The sample is from 40 agencies of varying sizes across the country.
Monday, August 10, 2009
This Is What A Light At The End Of The Tunnel Looks Like
STRATA surveyed media buying advertising agency clients to get an idea of trends and challenges agencies may be facing. 65% said they plan to use "the same or more" spot radio in the coming months. The sample is from 40 agencies of varying sizes across the country.
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