The "Word of Mouth Marketing Association"

WOMMA is a one year old organization that just wrapped up its first national summit in Chicago this week.

Big companies and major ad agencies are taking this stuff seriously and incorporating word-of-mouth into sophisticated marketing programs.

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Their watchwords come from Oscar Wilde: "There's only one thing worse than being talked about .. and that's NOT being talked about."

BUZZ in the wake of the conference: it's time for a bit of discipline and professionalism to enter the blog and street team biz. WOMMA is working on formal 'best practices' for the budding industry.