Have your listeners create your TV spots (and put them on your website for viewing and forwarding to friends).
For example, OBTTV produces and enables documentary advertising/market research/co-created ads/video ethnography/citizen marketing/branded content/brand hijacking/consumer generated media/viral activity/screwing around with brands the way you read about...
local, national, and international programs available.
Check them out at http://www.obtainiumtv.com/.
After looking at their samples of spots produced for favorite products (and parodying not-so-favorite products), by real people with home video equipment, I think you'll agree that you can try this at home...
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