tag:blogger.com,1999:blog-8927785.post7677081196918284344..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: TriangulationAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-64096573448898190362013-04-03T03:29:13.161-07:002013-04-03T03:29:13.161-07:00BIA/Kelsey, concludes that "... as the digita...BIA/Kelsey, concludes that "... as the digital advertising marketplace continues to rise... radio is improving its listener engagement online... the industry is still recognized as an important part of the media mix... rising slightly with the rate of inflation... but not keeping up with the economy... "<br /><br />According to the first edition of “Investing In Radio Market Report,” from BIA/Kelsey, radio industry over-the-air revenues inched slightly upwards in 2012, increasing to $14.3 billion, a 1.5% change from the year before. That slight change is due in large part to the sluggish overall economy for 2012 and the increased competition radio faces in the local media market, says the report.<br /><br />The company also notes that station revenue mix will continue to shift somewhat and income from online advertising is expected to rise at a rate of about 10.8% annually over the next five years versus 2.5% from over-the-air. For 2013, BIA/Kelsey forecasts over-the-air radio revenues should see 2.3% growth, or $14.7 billion, again due to the slightly stronger economy.Mark Fratrikhttp://www.mediapost.com/publications/article/197190/online-advertising-slowly-growing-radio-revenues.html#replynoreply@blogger.com