tag:blogger.com,1999:blog-8927785.post7521602796654109382..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: Country Radio's Diversity ProblemAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-4723335361870307092014-02-20T12:34:11.155-08:002014-02-20T12:34:11.155-08:00While they make up the same amount of the U.S. pop...While they make up the same amount of the U.S. population as Boomers, the similarities end there. Only 21 percent are married, compared with 42 percent of Boomers, and Millennials make up 20 percent of same-sex couples. They prefer to live in dense, diverse urban villages where social interaction is just outside their front doors. They value authenticity and creativity, and they buy local goods made by members of their communities. They care about their families, friends and philanthropic causes.<br /><br />Millennials also make up the most racially and ethnically diverse generation (19% Hispanic, 14% African American and 5% Asian)—and this growth in diversity will only increase as they start their families. While the Boomer population was fueled by high birth rates, the Millennial population has been driven by immigration.<br /><br />Millennials are 14 percent first generation and 12 percent are second generation, indicating strong ties to their home country–from food choices to language and media preferences. These ties keep Millennials connected to their ethnic and cultural backgrounds, as 71 percent say they appreciate the influence of other cultures on the American way of life, compared with 62 percent of Boomers.Nielsen (click to read more)http://www.nielsen.com/us/en/newswire/2014/millennials-much-deeper-than-their-facebook-pages.htmlnoreply@blogger.com