tag:blogger.com,1999:blog-8927785.post8785789176070178321..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: It Doesn't Matter Where You Sit In Front Of A MicAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-16733828730806287912011-11-22T03:33:47.393-08:002011-11-22T03:33:47.393-08:00A new study from the CMA Council, "Localize t...A new study from the CMA Council, "Localize to Optimize Sales Channel Effectiveness," reports that localization of messages, images, creative executions, offers, deals, and interactions is still critical to marketing effectiveness and customer relationship building across many business categories.<br /><br />While the Internet has eclipsed the Yellow Pages book as the primary go-to resource for finding things locally, says the report, consumers still desire a very local buying and service experience from a trusted community participant and presence.MediaPost Research Brief (click to read it all)http://www.mediapost.com/publications/article/162718/localize-to-optimize.html#replynoreply@blogger.com