tag:blogger.com,1999:blog-8927785.post8464823610529032921..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: 2010Albright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8927785.post-14965824353497653752009-11-12T05:20:58.113-08:002009-11-12T05:20:58.113-08:00My two cents...
Music
Stay mass appeal, play the...My two cents...<br /> <br />Music<br />Stay mass appeal, play the hits but don’t be afraid to be a country station. Its easy today to lean the station too “female pop.” With lots of crossover artists/airplay today, it’s more important than ever to make sure one foot is always firmly planted in the country format.<br /> <br />Imaging<br />Be as creative AND brief as possible without losing honesty. No hype, include tons of actual listeners. Use “listener speak” not “radio speak” when writing imaging.<br /> <br />Stationality<br />Be a country radio station…not a station that plays country music. Everything should be about the listener. It’s all about being real, genuine and connected.<br /> <br />Morning Shows<br />Honest, real, no “wacky morning Zoo types.” Real communicators, more relatable than funny. Genuine. Play more music than ever before and be more topical than ever before.<br /> <br />Talent and VT development<br />Live and local as much as possible. Tons of prep and preparation. Know the target and hyper focus everything you do on that target. <br /> <br />Social Media <br />Use it as much as you can and learn to use it the right way. Make Facebook and Twitter about connecting with the audience, not using it as another e-mail database to blast messages about the station to the masses. Someday soon, Facebook will not be cool. Always be on the lookout for the next big thing. <br /> <br />Marketing<br />If a station isn’t using a loyalty database program, they should. Be as one on one as possible when marketing to the listener. Sell the benefits of your station.<br /> <br />Research<br />Do as much as your company will allow, but be prepared to not have a lot of money to spend on outside research programs. Use online research as much as possible. Set up a “Listener Advisory Board” and meet with listeners monthly. Ask questions. Make them feel they have a voice and a huge say in the programming of the station. Make it about them.John Paulhttp://johnpaulmedia.blogspot.com/noreply@blogger.comtag:blogger.com,1999:blog-8927785.post-40156979965905743832009-11-12T05:19:15.393-08:002009-11-12T05:19:15.393-08:00My added 2-cents:
Understanding shared "Valu...My added 2-cents:<br /><br />Understanding shared "Values" is absolutely critical to retaining the largest, age-diverse audience.<br /><br />Having an 'emotion center' is the key to content that resonates and drives repeat listening.<br /><br />Become proficient at one-on-one and ‘experiential marketing.’<br /><br />Database: Potentially one of a station’s strongest assets; smart programmers will insure theirs is current, accurate, and that two-way communications are valuable to both sender and receiver.Michael O'Malleyhttp://mikeomalleyblog.blogspot.com/noreply@blogger.com