tag:blogger.com,1999:blog-8927785.post8312589815817903748..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: Steal These Ideas (Thanks, NAB And RAB)Albright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-75923744695539463002009-04-08T03:50:00.000-07:002009-04-08T03:50:00.000-07:00Rod SchwartzIt's not uncommon for retail and servi...Rod Schwartz<BR/><BR/>It's not uncommon for retail and service businesses to build advertising campaigns around testimonials from satisfied customers. Many advertising salespeople, copywriters and producers (as well as advertising agency account execs and creatives) have found this technique to be effective in establishing or building credibility for their clients' brands.<BR/> <BR/>How many radio station sales departments are using this same approach to help establish their value in the minds' of new advertising prospects?<BR/> <BR/>Can you think of a better way to influence businesses that are otherwise unfamiliar with the successes your stations' advertisers are enjoying as a result of their radio campaigns?Rod Schwartzhttp://www.rbr.com/features/sales-marketing/13872.htmlnoreply@blogger.com