tag:blogger.com,1999:blog-8927785.post7880040713489930999..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: “Do Cell Phone Only people listen differently?”Albright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-82312975623064967542010-03-01T07:18:57.136-08:002010-03-01T07:18:57.136-08:00Both Nielsen and Arbitron have shown radio usage i...Both Nielsen and Arbitron have shown radio usage is higher among cell phone only households. In <br />its fall 2009 diary sample performance update last month, Arbitron made a different comparison than Nielsen, by stacking up the landline-only portion of its diary sample to the total sample, which includes landline and cell-phone only households. <br /><br />It showed that 10 of 12 formats had no AQH change by the addition of cell phone only households to its diary sample, while rock had a 10% increase and news/talk a 5% decline.Inside Radiohttp://www.insideradio.comnoreply@blogger.com