tag:blogger.com,1999:blog-8927785.post5745797571923245232..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: Radio Ratings QuestionsAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-8927785.post-12452833815815886412009-06-10T08:27:09.958-07:002009-06-10T08:27:09.958-07:00When are we going to bring up the issue of relativ...When are we going to bring up the issue of relative worth of listeners? What is the value of the single listener paying rapt attention to a program of great interest, compared to the casual attention (or inattention) of ten listeners who just have radio on in the background? Ratings services and advertising agencies take the lazy way out and rely on quantity. How do we persuade them that a smaller, attentive audience can be of more value than a larger, indifferent audience?Todd VanDyke Overbeekhttp://www.keepitintheup.comnoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-26308953199425900572009-06-09T09:00:02.379-07:002009-06-09T09:00:02.379-07:00After years of development, PPM is clearly still a...After years of development, PPM is clearly still an alpha product. Radio needs (1) innovation in programming -- the old way doesn't work, and (2) new audience measurement methodology. You can parse the current bumbling process all you want. What radio needs is new operators who accept digital realities.Dave Newtonhttp://www.3rdacts.comnoreply@blogger.comtag:blogger.com,1999:blog-8927785.post-37077076868530487702009-06-09T04:40:45.223-07:002009-06-09T04:40:45.223-07:00Jaye:
Interesting questions. I'll pose an an...Jaye:<br /><br />Interesting questions. I'll pose an answer to this one: <br /><i>" Are the differences based on diary measurement vs metered usage? Or, is there really no difference in radio usage between the kind of people who would not have a land line home phone and those who do? Who’s right? How can we know for sure? Will Nielsen and Arbitron (or the RAB?) fund an academic study of this? "</i><br />By the time that anyone gets around to finding the funding for a study, the question will be moot. Landlines will be the exception for personal use and those that still have them will also have mobiles.Anonymousnoreply@blogger.com