tag:blogger.com,1999:blog-8927785.post5717405502609176931..comments2023-09-17T04:20:48.417-07:00Comments on Jaye Albright's Breakfast Blog: And, Then, They Came For UsAlbright and O'Malleyhttp://www.blogger.com/profile/13933457732458275539noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-8927785.post-41877416289646137462009-07-02T15:15:09.088-07:002009-07-02T15:15:09.088-07:00PPM is a game-changer in many respects. One of th...PPM is a game-changer in many respects. One of the least discussed aspects of this is radio’s loss of history. We have forty years of diary-based listenership data that we are essentially throwing away in this transition. The transition is like starting over. You might as well throw away those diary-based books, because all the numbers that preceeded your first PPM book are meaningless. From this day forward, when you read about ‘trends’ in listenership, be very skeptical. We have given up our history.Richard Harkerhttp://harkerresearch.typepad.com/radioinsights/?utm_source=NTS+MediaOnline+Subscribers&utm_campaign=5e6cba25b7-my_google_analytics_key&utm_medium=emailnoreply@blogger.com